For Grindebacken Strandhak, a charming seaside restaurant on Hermanö, I developed a vibrant new visual identity, including a core mascot and a series of accompanying characters. The goal was to create an inviting brand world that guests could truly connect with. The mascot was specifically designed for maximum versatility, seamlessly appearing across a wide range of touchpoints – from workwear and ceramics to printed menus and digital platforms. Together with characters inspired by Grindebacken's unique coastal location, these illustrations craft a cohesive and engaging brand story, immersing guests in the restaurant's distinct world.