About
Hugo is a web developer and digital designer with a background in graphic design, illustration and animation. He moves seamlessly between creative idea development and technical implementation, creating solutions where design, function and user experience meet.
CV
Enskild firma
2020—
Göteborg Film Festival
Digital Producer
2025—2026
Illustratörcentrum
Regional representative
2022—
ADA Sweden
Styrelsemedlem
2022—2025
EDUCATION
YRGO
Web developer
2023—2025
Kunsthøgskolen i Oslo
Bachelor in Graphic Design
2017—2020
School Of Motion
Animation bootcamp
2022
COMISSION
Art college
Teacher in animation
2023
INTERNSHIP
Simma Lugnt
Frontend Developer
2024—2025
Aoki
Designer
2021—2022
Selected clients:
Göteborg Film Festival / Sveriges Länsstyrelser / Uppsala Stadsteater / Gatutidningen Faktum / Sveriges Stadsmissioner / Malmöfestivalen / Illustratörcentrum / Antaros Medical AB / Dum Keramik / Aoki / Stadshem / Gyldendal Norsk Forlag
Work
Malmöfestivalen
Code
I was part of the development team tasked with rebuilding the official website for Malmöfestivalen – one of Scandinavia's largest and oldest city festivals. Our goal was to implement a fresh, user-friendly design that aligned with the festival's new brand identity. Key features included intuitive program filtering for event discovery, responsive design, seamless brand integration, and a strong focus on content accessibility in line with WCAG guidelines.
Dum keramik
Code
Developed and launched the online presence for Dum Keramik, a ceramic arts studio. Collaborating closely with a designer and the client, I built a robust and easily maintainable Webflow site, effectively showcasing their unique work and design philosophy.
Full koll
Illustration
In collaboration with Gullersgrupp, I developed the visual identity and illustrations for the County Administrative Board's Full Koll campaign. This initiative aimed to educate teenage parents on setting boundaries regarding alcohol and drugs and the value of open dialogue. The project's success hinged on balancing a serious subject with a playful, optimistic, and engaging visual approach, ensuring the message was both impactful and inviting.
Motion reel
Motion
A collection of motion graphics and animations.
Stadshem
Code
For Stadshem, a leading real estate agency, our team developed a new website designed to transform their online presence. The centerpiece of the project is the innovative property page, featuring a unique double-scroll interaction. This allows users to seamlessly glide between property details and high-quality photography, creating an immersive experience. We aimed to evoke the feel of a curated magazine rather than a standard listing, making the property information feel editorial and presenting each home as the star.
Axén Petersen Finsnickeri
Code, Design
Website focused on creating an online presence for a carpenter studio in Gothenburg, showcasing their work and skillset.
Illustrationsfestival
Illustration
Poster for Illustrationsfestival 2024 in Malmö, Sweden. The project involved creating a series of vibrant and engaging illustrations that captured the essence of the festival and its diverse range of activities.
Grindebacken Strandhak
Illustration
For Grindebacken Strandhak, a charming seaside restaurant on Hermanö, I developed a vibrant new visual identity, including a core mascot and a series of accompanying characters. The goal was to create an inviting brand world that guests could truly connect with. The mascot was specifically designed for maximum versatility, seamlessly appearing across a wide range of touchpoints – from workwear and ceramics to printed menus and digital platforms. Together with characters inspired by Grindebacken's unique coastal location, these illustrations craft a cohesive and engaging brand story, immersing guests in the restaurant's distinct world.
Uppsala Stadsteater
Illustration, Motion, Design
A project from this spring in the form of a design refresh for Uppsala City Theatre’s new website. The Youth section, along with the three categories Children & Families, Youth, and Schools, were given a new visual identity with their own dedicated illustration and animation. From the main illustrations, individual components could be extracted and adapted for the subcategories within each section. The challenge was to strike the right tone for a sensitive target group, adjusting themes and color choices accordingly. The design needed to convey playfulness and curiosity—without tipping over into being too childish.